View Full Version : De Vany DVDs

R. Alan Hester
07-30-2008, 10:16 PM
Who is in?

They are selling like hotcakes. For the low price of 125, you can learn to add 5lbs of lean muscle in 2 weeks.

His marketing guy is good. Create scarcity by only releasing 100 copies to discover the price, then hold the price there and produce them by the hundreds. Does not hurt to promise 5lbs lean mass gain either.

"One of my subscription blog readers has it right. We donít know what the DVDs are worth and, being an economist, we are discovering the price through an auction. It does look like $125 is about right, but we shall see. I am not running the auction, my marketing guy is. There is nothing dishonest about an auction, it is universally considered to be the most informative and non-manipulable mechanism for price discovery.

The DVDs will go up onto the store at a more or less fixed price when the store is up and the auction is finished.

I am back up to 200 pounds again. I put on 5 pounds of muscle in two weeks, maybe a bit more because I did lean out a little.

It was easy. I put the technology I used on my private blog."

Mike ODonnell
07-30-2008, 10:46 PM
He had a shot at maybe $29-$39....$125? Really? Does his marketing guy really know the internet market and flood of fitness information out there?? Charging $125 for everything one can find on the internet for free somewhere?? Is he going to tell me anything new about eating real foods? Doubt it. Anything new about his magic workout scheme? Don't use machines anyways....so it won't matter. I used to like his blog....and would of bought something for $29....but apparently his new sales and marketing department thinks he can pull in millions.....Good luck....not in. That and already removed him from RSS feeds because he hasn't been doing anything worthwhile in a long time. Best of luck Art, nothing wrong with trying to make money for good material people can benefit from.....but I will pass. He'll make his money on his loyal reader following....after that, good luck dealing with the general internet user and trying to sell them something for $125. Hope he also gets to sell his dirt bikes.

One of my subscription blog readers has it right. We don’t know what the DVDs are worth and, being an economist, we are discovering the price through an auction.
and oh yeah.....huh??? Economists and fitness information? I don't get that at all. Books and DVDs are $19-$29....take a trip to Barnes and Noble to figure that one out.

Derek Weaver
07-30-2008, 11:30 PM
I have to be honest... I'm really, really sick of Devany.

I hope he does well, because it's not like I want to see anyone fail. However, I won't be helping him succeed. I pretty much stopped tuning in about 6 months ago.

Used to have a good take on things, lately the arrogance has boiled over... evidenced by $129 DVDs.

5 lbs. in 2 weeks does sound nice though.....

Steve Liberati
07-31-2008, 04:39 AM
Yeah I'm over Art as well. Everything he posts these days is about money in some form or another. Tired of hearing it. Whats so great anyway about a modern day scientist who claims to look like a "Cro-Magnon ancestor from the Paleolithic" disguised as a bodybuilder (10 reps of dumbell curls, man!) following a surf-and-turf version of the paleo diet?

Besides, I'm sorry but he is bit too monotone and dry to sit and listen to for 3 hours.

Mike ODonnell
07-31-2008, 06:45 AM
5 lbs. in 2 weeks does sound nice though.....

It's the internet....have to adjust for exageration and then it becomes in reality 2lbs in 5weeks.

John Alston
07-31-2008, 07:52 AM
What else could he add? His blog is years old. The info is all there. His basic workouts are decent in principle. I like both the hierarchical sets and the alactic trainign (second being kind of a rest-pause). I feel I got good strength out of them, working up to a weighted pullup of 80lb (half bdwt at the time) pretty fast using his method. It's also nicely efficient, esp when you skip his concentration curls. It can also make a crappy machine only gym somewhat stimulating if you need to (hotel).
But any money for more info is a waste. The free pdf he's had up there says it all. The DVD is just more handholding.

Derek Weaver
07-31-2008, 10:53 AM
That's a good point Steve that a modern day scientist bragging about looking like a cave man seems odd.

I was just being sarcastic about the 5 lbs. in 2 weeks thing.

John said it nicely as well, that the pdf said it all in the beginning. I feel like the rest is manipulated science at best to keep the followers in tow.

Greg Battaglia
07-31-2008, 11:08 AM
Yep, I knew Devany was going down hill when he created his "private" blog only to be available to his loyal following.......at the right price of course. I hardly ever visit his site anymore, MDA is far superior and the delivery is more tolerable. Everything Devany has to offer is on his free blog.

I'm really looking forward to Mark Sisson's Primal Blueprint book. Based on what he's offered on his blog, his book will probably be the definitive bible of Paleo living.

Mike ODonnell
07-31-2008, 11:21 AM
Fitness is really quite simple....the hard part is trying to figure a way to keep blogging about it and talk for years about the same message of how to "eat meat, veggies and lift something heavy".

Not an easy market to sell simple strategies while trying to maintain interest of people over a long period of time....I know this to be true on my blog....

But he's kidding himself if he thinks a good internet strategy is to charge for a private blog (which no blogs or forums are private) and sell a DVD for over $100....for an economist he knows very little about the internet market of free information.....he may make his money up front from people already sold on it right now, but after that....no one is really going to jump on board when there is so much else out there for free.

Derek Weaver
07-31-2008, 02:51 PM
I didn't realize Mark Sisson was going to have a Primal Blueprint book. Now that's one I could pay for.

I found out about Mark through Scott Kustes' blog and immediately put him on RSS feeds. Good stuff, makes more sense and like Greg said, much more tolerable delivery.

Ari Kestler
07-31-2008, 04:09 PM
Has anyone ever asked Devaney why he favors machine and isolation exercises over squats/deads/cleans/dips/pull ups/CJ/Snatch?

Scott Borre
08-01-2008, 04:37 AM
Because he's too focused on looks as a measure of progress. Don't say that though, he won't post your comment. But that's the feeling I've gotten lately. Of course at times he discusses real measurements as gains, such as real measurements of increased strength. But I think he also uses the machines to prevent injuries, and because he's not interested in finding a gym (or making one himself) where he can oly lift. He also likes being able to do the heavy negatives (since with the machines at his gym he can change the amount of weight on them at any point thus he pushes out with one weight, then increases it and does a negative).

I respect a lot of what he's written, and used to look forward to his new posts. I won't pay for the private blog because I don't feel that he offers anything I'm going to follow that I can't A) get elsewhere for free, or B) figure out myself.

Greg Davis
08-01-2008, 06:13 AM
Agreed the DVDs are overpriced. Talk of his book (incl. his chapter 1 fiasco) is almost unbearable.

But I would pay the 25 bux for his subscription blog, probably the only blog I would ever pay for. Mostly because the value I've gotten from his writing over the years has been much more than 25 bux. His evolutionary fitness essay is the most succinct and inspiring description of the topic I've read.

The way I see it his workouts are kinda lame in that they use machines, curls, etc. but geez the guy is 70 years old. He's put in his oly lifting dues and his body probably just needs "maintenance" workouts.. so that needs to be kept in mind. His ego is huge, but so what, it should be.

Art is a genius economist and has as admirable perspective on how to view most aspects of life, irrespective of his diet/fitness approach. He's in a league of his own.

Derek Weaver
08-04-2008, 01:33 PM
I just saw that Devany's DVD price has been fixed through auction at $139.95.


R. Alan Hester
08-04-2008, 02:20 PM
I just saw that Devany's DVD price has been fixed through auction at $139.95.


Holy Crap! To base pricing on an auction which was skewed due to the enthusiasm of 100 "early-adopters" is crazy. I can sell poop-on-a-stick snacks at that price to the early adopters in the poop-on-a-stick club, but that does not equate to the long-tail of the market paying that price.

Derek Weaver
08-04-2008, 03:15 PM
Yeah, for such a brilliant economist, it seems as though he's out of touch on this one.

Maybe that ego of his has him convinced he has a greater following than he does. After a couple hundred of his followers buy the dvd's... what else is there?

I guess he had authorized one of the attendees to release a clip of the lecture right after it took place... I was not too impressed compared to some of his stuff a while back.

To be honest, the best post on his blog in a year was when Robb posted the case study of his in laws.

Jeremy Shepard
08-12-2008, 08:48 PM
DeVany has found a system that works for him, it doesn't mean that he understands physiology. Watch the CR-IV DVD and see how some of the biologists react to his misunderstanding of what they're talking about.

But, I still found value in his stuff and subscribe to his private blog. Then, I had three of my comments removed on both the private and public blogs about him stating that the DVDs will sell for $59.99 and then not following through. I don't care, I would have paid $139.99 since I'm a curious guy if he had said it would cost that all along. I just expect grown men to follow through with what they say they're going to do. So, I've lost a lot of respect for the man, regardless of the accuracy or inaccuracy of his information. I won't be buying the DVD now, so I guess I need to pick up some of the stuff this site is selling now.