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View Full Version : "Cheerios is a drug."


Darryl Shaw
05-20-2009, 05:27 AM
Popular US breakfast cereal Cheerios is a drug, at least if the claims made on the label by its manufacturer General Mills are anything to go by, the US Food and Drug Administration (FDA) has said.

"Based on claims made on your product's label, we have determined that your Cheerios Toasted Whole Grain Oat Cereal is promoted for conditions that cause it to be a drug," the FDA said in a letter to General Mills which was posted on the federal agency's website Tuesday.

Cheerios labels claim that eating the cereal can help lower bad cholesterol, a risk factor for coronary heart disease, by four percent in six weeks.

Citing a clinical study, the product labels also claim that eating two servings a day of Cheerios helps to reduce bad cholesterol when eaten as part of a diet low in saturated fat and cholesterol, the FDA letter says.

Those claims indicate that Cheerios -- said by General Mills to be the best-selling cereal in the United States -- is intended to be used to lower cholesterol and prevent, lessen or treat the disease hypercholesterolemia, and to treat and prevent coronary heart disease.

"Because of these intended uses, the product is a drug," the FDA concluded in its letter.

Not only that, but Cheerios is a new drug because it has not been "recognized as safe and effective for use in preventing or treating hypercholesterolemia or coronary heart disease," the FDA said.

http://uk.news.yahoo.com/18/20090513/thl-popular-cereal-is-a-drug-us-food-wat-0b0437e.html

George Mounce
05-20-2009, 05:32 AM
Damn, the price just went up 1000% I bet.

Dave Van Skike
05-20-2009, 07:27 AM
i love my unsubstantiated bs health claim as much as the next guy but this is well played. this may be the first truly funny thing the FDA has ever done.

Mike ODonnell
05-20-2009, 08:28 AM
Would love to see a lawsuit of processed food companies vs drug manufacturers just to see who has the most money to spend!

Allen Yeh
05-20-2009, 04:36 PM
Someone at General Mills really pissed someone off in the Federal Government......

Garrett Smith
05-20-2009, 04:57 PM
Cheerios was opening a door to a very slippery slope...thus they are getting the smackdown.

Mike ODonnell
05-21-2009, 07:05 AM
Cheerios....now flavored with Lipitor.

Grissim Connery
05-26-2009, 07:36 AM
i'm gonna start dealing Cheerios on the corner. maybe i'll lace them with captain crunch too.