In his 3rd Question of Nutrition Article by Dr. Jonny Bowden he touches on the HFCS commercials:
The Corn Refiners Association's pro-HFCS ads make two arguments:
• It's no worse than sugar. Okay, maybe, but that's like saying Salems are no worse than Marlboros.
• It's natural because it's made from corn. Maybe so, but so is ethanol, and I'm not drinking that either.
"And for crying out loud. Don't go into the pain cave. I can't stress this enough. Your Totem Animal won't be in there to help you. You'll be on your own. The Pain Cave is for cowards.
Pain is your companion, don't go hide from it."