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Old 11-30-2010, 10:57 AM   #16
Andrew Wilson
Join Date: Dec 2007
Location: Johannesburg, South Africa
Posts: 1,140

Originally Posted by Gant Grimes View Post
That's the genius of it. Look how many affiliate owner bios start with "I was never athletic growing up/picked last for dodge ball/sucked at sports/etc." Now look at HQ. Not a single person running the thing with any credentials, competitive history, or any visual evidence that they even train at all. That is how you market to the masses because the masses are average and uncredentialed.

You don't make money by marketing to the elite. Instead, you market a new definition for elite...hell, a new definition for everything. Then you invent a competition and challenge everyone else in the world to prove you wrong. It doesn't matter to your followers that nobody else cares to prove you wrong; it only matters that nobody else shows up.

It's genius.

The amount of stupidity in that string of comments is staggering. I can't believe I share a planet with some of those people.
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