Yeah right. How many personal trainers don't know anything about proper deadlift form? And how many people featured in newspapers are really experts?
Wait wait I know the answer I know *jumps up and down with his hand up*
Oh this is one of those rhetorical things isn't it? D'oh..
"And for crying out loud. Don't go into the pain cave. I can't stress this enough. Your Totem Animal won't be in there to help you. You'll be on your own. The Pain Cave is for cowards.
Pain is your companion, don't go hide from it."