I'm really with Rip on what he terms Silly Bullshit.
This was on our intranet at work when I logged on this morning:
Metabolic assessments with Peter Byworth - book now!
Would you like to manage your weight more effectively, reduce your body fat and increase your fitness levels?
Fitness expert Peter Byworth will be coming into the Health Club on Friday, 29 August from 7:00am to 1:00pm to undertake individual metabolic assessments.
Everyone’s response to exercise is different. Metabolic assessment tells you at what exercise intensity you use what, how much of it and how to get better at using fat. It removes the guesswork and replaces it with specific, time-efficient and bespoke training parameters.
Peter Byworth is the pioneer and most experienced practitioner of metabolic fitness testing in the UK.
One-hour assessments with him cost £120.00, and two-hour assessments £150.00. Please the Health Club reception or call on x**** to book or to find out more.
So I had a look on Google.
Yup, that's going to work great for all those secretaries who want to shift a few pounds before their upcoming wedding.
This guy was the "Studio manager" for a UK gym chain a few years back. Now he's an endurance technoguru. Smart man.
Meanwhile one of our (several) canteens is running a sandwich/soda/potato chips meal deal...
PS for those in the UK, there's a company called Torq advertised on that website and they make damn good energy bars.