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05-20-2009, 05:27 AM
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#1
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Senior Member
Join Date: Apr 2008
Posts: 692
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"Cheerios is a drug."
Quote:
Popular US breakfast cereal Cheerios is a drug, at least if the claims made on the label by its manufacturer General Mills are anything to go by, the US Food and Drug Administration (FDA) has said.
"Based on claims made on your product's label, we have determined that your Cheerios Toasted Whole Grain Oat Cereal is promoted for conditions that cause it to be a drug," the FDA said in a letter to General Mills which was posted on the federal agency's website Tuesday.
Cheerios labels claim that eating the cereal can help lower bad cholesterol, a risk factor for coronary heart disease, by four percent in six weeks.
Citing a clinical study, the product labels also claim that eating two servings a day of Cheerios helps to reduce bad cholesterol when eaten as part of a diet low in saturated fat and cholesterol, the FDA letter says.
Those claims indicate that Cheerios -- said by General Mills to be the best-selling cereal in the United States -- is intended to be used to lower cholesterol and prevent, lessen or treat the disease hypercholesterolemia, and to treat and prevent coronary heart disease.
"Because of these intended uses, the product is a drug," the FDA concluded in its letter.
Not only that, but Cheerios is a new drug because it has not been "recognized as safe and effective for use in preventing or treating hypercholesterolemia or coronary heart disease," the FDA said.
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http://uk.news.yahoo.com/18/20090513...t-0b0437e.html |
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05-20-2009, 05:32 AM
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#2
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Senior Member
Join Date: Mar 2008
Location: Mississippi
Posts: 945
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Damn, the price just went up 1000% I bet.
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05-20-2009, 07:27 AM
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#3
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Senior Member
Join Date: Dec 2006
Location: PNW
Posts: 1,736
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i love my unsubstantiated bs health claim as much as the next guy but this is well played. this may be the first truly funny thing the FDA has ever done.
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05-20-2009, 08:28 AM
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#4
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Senior Member
Join Date: Nov 2006
Posts: 3,600
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Would love to see a lawsuit of processed food companies vs drug manufacturers just to see who has the most money to spend!
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05-20-2009, 04:36 PM
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#5
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Senior Member
Join Date: Oct 2006
Location: Charleston, SC
Posts: 4,244
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Someone at General Mills really pissed someone off in the Federal Government......
__________________
"And for crying out loud. Don't go into the pain cave. I can't stress this enough. Your Totem Animal won't be in there to help you. You'll be on your own. The Pain Cave is for cowards.
Pain is your companion, don't go hide from it."
-Kelly Starrett
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05-20-2009, 04:57 PM
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#6
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Senior Member
Join Date: Feb 2007
Location: Tucson, AZ
Posts: 4,369
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Cheerios was opening a door to a very slippery slope...thus they are getting the smackdown.
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05-21-2009, 07:05 AM
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#7
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Senior Member
Join Date: Nov 2006
Posts: 3,600
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Cheerios....now flavored with Lipitor.
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05-26-2009, 07:36 AM
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#8
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Senior Member
Join Date: Jun 2008
Posts: 624
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i'm gonna start dealing Cheerios on the corner. maybe i'll lace them with captain crunch too.
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