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Old 03-02-2011, 12:09 PM   #1041
John P. Walsh
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A little blood in the lungs never hurt anyone.
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Old 03-02-2011, 12:17 PM   #1042
Adam Houston
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I guess there are (at least) two ways of thinking about how the popularity of the term crossfit will affect things. It's all conjecture, but I do think there is a possibility that crossfit will be used so generically that it will actually dilute the brand, especially if the term starts to refer to all kinds of cross training.
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Old 03-02-2011, 12:31 PM   #1043
Garrett Smith
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Here is where the CF monster is headed, the parallels are striking and it would explain why CF has finally gone to the big corporate sponsors, before the lawsuit happens to make CF a generic exercise word:
http://www.pilates.com/BBAPP/V/pilat...ars-later.html
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YOU CAN’T CALL IT “PILATES”
In 1991, the management of a now-defunct studio and training company called Pilates, Inc. announced that it had acquired and owned trademarks in the Pilates name for a method of exercise, studios and equipment. The company began issuing cease-and desist letters, many to small studios that were struggling along and could ill afford to engage in a legal battle over what they were legitimately teaching. Many continued in business by avoiding the use of the word “Pilates” in their advertising, flyers and on business cards. If people called to ask whether they taught Pilates, they’d respond that they were teaching exercises “based on the teachings of Joseph Pilates.” In the face of threat from Pilates, Inc., studios and instructors actually began referring to “Pilates” as “the P word.”

There were other studios, however, as well as trainees at Pilates, Inc., who bought licenses to use the “Pilates” name in their advertising. Some did so reluctantly, while others acted as informers, turning in unlicensed teachers and studios so that Pilates, Inc. could take legal action. Sadly, these people thought it was in their economic best interest to keep Pilates restricted to one school.
[...]
COMMON SENSE PREVAILS
Finally in 2000, the United States District Court in Manhattan declared that “Pilates” could not be a trademark because it was the generic name for a method of exercise. Pilates, Inc.’s trademark for equipment was also invalidated, on the grounds that Pilates, Inc. had committed fraud on the Patent & Trademark Office. Now the word was free to be used by all.

At that point, the Pilates dam burst. The publicity from the trial gave the community a much needed push. The Internet was moving into high gear, which really helped spread the word about the method. Mari Winsor began to appear on infomercials. What started as a method known primarily among dancers became huge. Even better, the invalidation of the trademarks unifi ed a large segment of the community and was a major factor in creating the large but close-knit group we have become.
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Old 03-02-2011, 01:54 PM   #1044
Andrew Wilson
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...
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Originally Posted by Greg Glassman
The line of reasoning that "the elements of CrossFit were well known and that therefor the program is not original" is factually and logically untenable. Beethoven invented nothing - the notes were each known to all. Shakespeare did nothing original in Hamlet - the words were common place. Andrew Wyeth bought his tempera from readily available sources - colors we've all seen before, so no original works there. Wofgang Puck is no chef - he's using ingredients I can find in my local grocery store. Absurd utterances each, stupid to repeat, and dangerous if believed.

CrossFit is as original as any novel, poem, musical score, recipe OR software (always ones and zeros, therefore never original)...

This argument/observation, used sadly by [some guy] last week, is so weak that when it was offered by one of the Queen's JAG's in Canada during meetings to formally decide whether Canadian Forces needed to attribute/compensate CrossFit for their use of our program, immediately on hearing this weak line of argument, the majority quickly decided that this, CrossFit, was IP and that attribution, compensation, and licensing was morally, ethically, and legally required. Good, good, people Canadians. Neither stupid nor dishonest. Great combination of attributes.

And, as for... CrossFit, being "extant knowledge", [this is] 100% wrong.

We've weathered attacks against every single facet of this concept from academia, commercial fitness, athletic training, and Internet turds with no athletic training or experience beyond Internet posting (DD, IronGarm, T-Nation). Truth is CrossFit is "Bizarro World" different from what is going on at every university sports program (except the ones we've infected), commercial gyms (except for the ones we've infected), and among exercise physiologists (except for the ones we've infected).

The problem is that [many people] came in during the third stage of Arthur Schopenhauer's dictum that "every truth passes through three stages before it is recognized. In the first it is ridiculed; in the second it is opposed; in the third it is regarded as self-evident." I actually enjoyed the first and second phases best!
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Old 03-02-2011, 02:58 PM   #1045
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glassman, shakespeare, wyeth, wolfgang puck. all geniuses.
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Old 03-02-2011, 02:58 PM   #1046
Justin Z. Smith
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Quote:
Originally Posted by Adam Houston View Post
I think what is occurring here is the definition of the word "crossfit" is expanding. At first it started out with the narrow definition originally set by Glassman. However, as @fit became more and more popular it's going through some growing pains.
I edited this diagram to help folks like Kemper. Much like the expansion of the universe, the CrossFit definition seems to be expanding to encompass all exercise.

Is it just me, or basically over time they come to the revelation that strength is important?

Justin
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Old 03-02-2011, 03:05 PM   #1047
Robert Callahan
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Originally Posted by Bryan Kemper View Post
Give me a friggin' break. If I call what I do for my training "Crossfit", why does it really matter to people if I do additional strength or Oly lifting, if I enjoy it and it works for me.
It matters because you are defending a SPECIFIC training protocol using your own anecdotal evidence. If what you are doing is NOT that specific protocol your anecdotal evidence has NOTHING to do with it.


Quote:
Originally Posted by Adam Houston View Post
I think what is occurring here is the definition of the word "crossfit" is expanding. At first it started out with the narrow definition originally set by Glassman. However, as @fit became more and more popular it's going through some growing pains. Local affiliates are learning the flaws with @fit and are adding their own twist to it, adding a strength bias, periodization, eliminating dangerous movements, and not requiring max effort all the time. This flies in the face of the original definition of @fit, but if you ask people like Mr. Kemper (and myself) they will tell you they are doing crossfit.

I personally believe Mr. Glassman will face the same intellectual property issues that Aspirin, Xerox, and Rollerblade faced. In other words, I think Crossfit will come to mean any cross-training program that involves the O-lifts, gymnastics, sprinting, etc, that's done in a class setting. People will be crossfitting, but they won't be @fitting. I also think people's responses to CJ Kim's posts shows this, all of them would say they are crossfitters, but none of their advice/thoughts seem to fall into the definitions set out by Mr. Glassman.
You cannot change a definition of something in order to suit you. What is happening is NOT crossfit growing and expanding. What is happening is people are realizing CF DOES NOT WORK and changing to more common sense, well thought out programing. Then they are keeping the CF association because they are so financially invested.
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Old 03-02-2011, 03:13 PM   #1048
Clay Montero
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Quote:
Originally Posted by Robert Callahan View Post
It matters because you are defending a SPECIFIC training protocol using your own anecdotal evidence. If what you are doing is NOT that specific protocol your anecdotal evidence has NOTHING to do with it.

...

You cannot change a definition of something in order to suit you. What is happening is NOT crossfit growing and expanding. What is happening is people are realizing CF DOES NOT WORK and changing to more common sense, well thought out programing. Then they are keeping the CF association because they are so financially invested.
Quoted for truth.
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Old 03-02-2011, 03:27 PM
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Old 03-02-2011, 03:27 PM   #1049
Bryan Kemper
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Quote:
Originally Posted by Justin Z. Smith View Post
I edited this diagram to help folks like Kemper. Much like the expansion of the universe, the CrossFit definition seems to be expanding to encompass all exercise.

Is it just me, or basically over time they come to the revelation that strength is important?

Justin
Thank you so much for showing me the light.

The program works.
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Old 03-02-2011, 03:34 PM   #1050
Steven Madison
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Originally Posted by Bryan Kemper View Post
Thank you so much for showing me the light.

The program works.
Then you should call Wendler and thank him, no?
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