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Old 05-03-2007, 03:01 PM   #21
Steve Liberati
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Originally Posted by Robert Allison View Post
The man knows his marketing.
He sure does. My favorite is a toss-up between Free Prize Inside and All Marketers are Liars. His blog is great too. All very useful and relevant to anyone starting a business or who already owns one.

For some reason I can't find Unleashing the Ideavirus for the life of me, but I have an awesome word doc with a great deal of Seth's advice. Just shoot me your email via pm and I'll forward it to you. Too large of a file to post here.
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Old 05-03-2007, 04:10 PM   #22
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He sure does. My favorite is a toss-up between Free Prize Inside and All Marketers are Liars. His blog is great too. All very useful and relevant to anyone starting a business or who already owns one.

For some reason I can't find Unleashing the Ideavirus for the life of me, but I have an awesome word doc with a great deal of Seth's advice. Just shoot me your email via pm and I'll forward it to you. Too large of a file to post here.
Steve, you've got mail...

I haven't read Prize or Liar, but probably will get around to it at some point. BTW, if you (and Garrett) are still looking for Idea Virsus, you can download a current version here.

A separate thread on great business books might be worth starting at some point...
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Old 05-03-2007, 04:11 PM   #23
Garrett Smith
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Sweet!
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Old 05-03-2007, 05:13 PM   #24
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I'll admit that I checked out Curves before I joined a real gym however many years ago. I went there with my checkbook and was ready to sign up but was so sorely disappointed that I just couldn't bring myself to do it. The reason I was interested was because it was only $29 a month, there was no contract, I knew they did a lot of good charity work and I was into the idea of an all-women's gym because I'd had bad experiences with a bunch of weird guys I didn't know trying to "help" me at regular gyms.

The things I looked for in my expanded gym search were, in this order:
1. no contract and a price I can afford
2. hours I can actually realistically make
3. requisite equipment
4. any other cool equipment, classes, if there's a pool, etc.
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Old 05-03-2007, 05:15 PM   #25
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Oh, and what Greg said.
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Old 05-03-2007, 05:24 PM   #26
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Yael, you know I'm working on it!!! :-D
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Old 05-03-2007, 06:57 PM   #27
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Yael, you know I'm working on it!!! :-D
That wasn't directed at you!!!!
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Old 05-03-2007, 07:21 PM   #28
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I know, no worries, guess I just needed to say it to remind myself...
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Old 05-11-2007, 06:21 AM   #29
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So how does the business plan fit into the gym itself and how it differentiates from a big box?

http://dynamicfitness.blogspot.com/2...good-gyms.html
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Old 05-11-2007, 06:40 AM   #30
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From what Alwyn's told me, he's got few clients himself, and he and his wife educate their staff extensively.

Their staff handle the clients according to "The Big Book of Cosgrove", or whatever, while they manage the business end of things, Alwyn deals with the fallout from his last bout with leukemia (still clear), and travel and present, and write, and do other projects.

Trusting his staff to do what he used to do is something that seems very important to him.
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