Or everything Rippetoe says. (work up to a set of 5 on a regular basis, just keep adding weight...)
I've put two guys on his basic plan: Like the 5x5, except you're just working up to a set of 5. It worked fine for one guy while he stuck with it... not so much after he stopped lifting. It's working well for the other guy.
I'd do something like that myself if I didn't have oly stuff to figure into the equation... simple, quick, progressive workouts that don't leave you beat up.