Based on Dan's description of maxes I have only ever determined my sorta max for the majority of lifts and my max for a couple.
I have definitely suffered from the Cinderella Syndrome on programming in the past. I think that is why I have enjoyed Crossfit so much. The continued variety keeps me from getting to the "God I have 3 workouts left of this and I hate it" stage.
The other side of the coin is I must, have to and there is no way around it need to determine what my fitness goals are, set them on paper and get them accomplished. In fact my first goal is echoed by this quote from Dan
"If you can't deadlift double bodyweight, you need to by the end of the six months"
So publicly let me declare my first goal. I will be able to deadlift double my bodyweight in 6 weeks.
What we think, or what we know, or what we believe, is in the end, of little consequence. The only thing of consequence is what we do. -John Ruskin