Supposedly works with any kind of juice, filtered or not. I have only done it with store-bought, pasteurized apple juice. Be sure no preservative has been added.
I would like to do it with some of the pulpy, unfiltered stuff, but I have not yet done so. I've read that you need to give it a bit longer to ferment but that it has a bit more character. I would also like to get a fruit press and make some myself.