Regarding conditioning, meh. People are so anti crossfit (I'm in this group) that they view any statement that's close to it as a problem.
Pushing the prowler, or sprinting up stadium bleachers will f-you up. Not very crossfitty, but still heave inducing. An intelligently designed suck fest certainly has its place if conditioning needs to be a focus.
Steve said it well noting that he's primarily a marketer. I actually like a fair amount of what he says, although maybe for different reasons than he does.
I remember a podcast with him a while back where he and the host were going over the successful hockey season they had at BU (I think Frozen Four in '09?) and the remarkably low number of games missed due to injury. He gets his guys in shape and injury free.
And if you don't think kettleball squat cleans are difficult, I say, step up to the med-ball
- CJ Kim