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Old 05-04-2010, 07:38 AM   #19
Gant Grimes
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Join Date: Oct 2007
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Buzzwords are a double edged sword. It's like business lingo ("seamless integration," "robust solution," etc.). People rely on things that sound familiar to them. Most people don't know what credentials are important or even if you need them. They just want something that sounds mainstream because mainstream must be effective. Until someone has developed a solid reputation, some reliance on buzzwords may be necessary.
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