Andrew,
To quote the CF RRG, it's just "lambs to the slaughter". One or more sacrificial lambs will have to happen during a CF event for people to really take notice of their compulsive overexercising (and "random" underpreparing) and the actual consequences. It's a horrible thing, but people only take notice of the big things.
IMO, partially a pendulum swing from so many people not exercising at all, over to exercising WAY too much.
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