Great post, that makes me want to buy his book.
I always thought people that considered calling themselves elite have some self esteem issues or inferiority complex and by resorting to labeling themselves superior to everyone else, they're filling in that void. That ego orientation is so lame. Then you look at the actual elite athletes, the guys about to set world records, they're the complete opposite, always task orientated, and trusting who they are as performers and as a separate person outside sport.
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