I think every month should be, but November is a good start.
This article has some scary statistics:
"An estimated 7 percent of the total population has diabetes. That may not sound like much to you, but think of it this way: the estimated risk of developing diabetes is one in three for both men and women just 40 years of age! For this group, that's a higher risk higher than the risk of developing breast cancer, and almost as high as for heart disease. In 2005, 1.5 million new cases of diabetes were diagnosed in people over age 20."
"But the most alarming estimates of the diabetes risk affect our children: one in three children born in the United States in the year 2000 will develop diabetes. The risk is even higher for Hispanic children: one in two, or 50 percent, of them will develop diabetes."
. . . bad times.