We relocated in 2016 from Sunnyvale, California to central Oregon, closing our commercial gym business and transitioning into a private training facility exclusively for our weightlifting team.
Our training programs and methodology are used by athletes, coaches and gyms around the world.
Company Mission
To produce and make as widely accessible as possible educational material in practical formats for weightlifters and coaches to help them develop maximally.
To help the growth of the sport of weightlifting and improve the quality of lifting and coaching in the US.
To rely on the quality of our content and services rather than marketing to succeed.
Team Mission
To coach and develop weightlifters to the highest levels of national and international competition as part of a true team—not pay for mercenaries to represent a brand as a marketing tactic.
To preserve a way of life and a mindset unique to the roots of the sport and in particular to the American history of the sport.
To win individual and team medals in national and international competition.